Portfolio | Food | Lifestyle
Welcome! Lyla Foggia's passion for fine food and unique adventures has resulted in some of her most successful campaigns. Call 503-622-0232 to discuss your special project with her.
Contra Costa Culinary Tours
DOOF (San Francisco)
GRÉGOIRE Restaurants (Berkeley / Oakland)
Kitchen On Fire Cooking School (Berkeley)
Kithen on Fire DVD: "Mastering Knife Skills (Berkeley)
“LIVE with Regis and Kathie Lee” (New York)
“Martha Stewart Living” (New York)*
Pacific Dry Goods (Berkeley)
Swiss Chalet Restaurant (Mt. Hood, Oregon)
TASTE Wine Bar (Berkeley)
You Go, Girl Trave (Portland)
while serving as VP, Entertainment for SSA Public Relations
GRÉGOIRE's In 2002, classically-trained former Ritz Carlton Executive Sous Chef Grégoire Jacquet re-invented high-end take-out in a mere 400-square foot restaurant around the corner from Alice Water’s landmark Chez Panisse restaurant — yet gotten very little media attention for it. Client was repositioned with a comprehensive new media kit before announcing two new outlets. Results: prominent exposure in Sunset, Diablo and Oakland magazines, KRON-TV’s “Bay Café,” KQED-FM (NPR), the San Francisco Chronicle, Contra Costa Times, and East Bay Express. Jacquet was also included in a Food Network special.
KITCHEN ON FIRE Chef MikeC. and cookbook author Oliver Said began thinking about the ultimate recipe for a cooking school that would give amateur chefs the essence of a professional education without the drudgery or expense. The result: the first known culinary school that teaches you how to cook like a pro while making it feel like party. With the help of the San Francisco Chronicle, Contra Costa Times, Oakland Tribune, Diablo and Oakland magazines, along with local TV appearances, classes were at capacity almost from day one.
A passionate cook herself, Foggia is able to stir up media interest for clients because of her first-hand knowledge of what media need to produce a sizzling segment or feature. For four years, she served as the exclusive publicity rep for “LIVE With Regis & Kathie Lee” – where her responsibilities included helping the producers select guest chefs, then promoting their appearances. And as a Vice President at a PR agency in Los Angeles, Foggia was responsible for turning up the ratings heat for such television clients as “Martha Stewart Living” and “B. Smith.”